Week 6: Senior Discussion Essay

Week 6: Senior Discussion Essay

Week 6: Senior Discussion

In this Ted Talk video, Melinda Gates discusses the fundamental strategies that Coca-Cola uses to get to the remotest part of the world and the successes from this approach. Melinda identifies these strategies as use of real-time data and immediate feedback, tapping into local entrepreneurial talent, and effective marketing. She mentions that data is key to Coca-Cola since it is what the organization uses to measure progress towards enhancing their bottom line (Melinda, 2013).Tapping into local entrepreneurial talent ensures that Coca-Cola uses local business people to distribute its products to both urban and remotest rural parts. Marketing ensures that campaigns are localized to capture the aspirations and motivations of the local consumers. As such, healthcare providers can apply these strategies to enhance accessibility, quality, and make health affordable.


Health care organizations and providers collect vast amounts of patient health information (PHI) and population health information that translates to big data. Consequently, they can leverage this data to make effective and fast decisions and offer feedback to colleagues and patients on the right interventions to tackle health care challenges. The second strategy can be applied in health care by using local people, especially community health workers like nurses to assess disease conditions, create awareness about the need for better health through interventions like healthy food, and partnering with community leaders and organizations to enhance quality care (Stuckler et al., 2018). Marketing is an essential part of healthcare provision. It can be applied through sharing of information among populations that need services from providers.

These strategies are effective in different areas of health care that include primary and public health areas with the aim of creating awareness about healthy living for people. The strategies are also critical in provision of care for individuals with terminal conditions who require close medical and care attention (Wood et al., 2020). The last area to focus these strategies is when dealing with vulnerable and susceptible populations like the LGBTQ community. The implication is that providers can enhance care delivery by applying the model used by Coca-Cola as demonstrated by the speaker.


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Melinda, G. (2013). What nonprofits can learn from Coca-Cola.

Stuckler, D., Ruskin, G., & McKee, M. (2018). Complexity and conflicts of interest statements: a

case-study of emails exchanged between Coca-Cola and the principal investigators of the International Study of Childhood Obesity, Lifestyle and the Environment (ISCOLE). Journal of public health policy, 39(1), 49-56. https://doi.org/10.1057/s41271-017-0095-7.

Wood, B., Ruskin, G., & Sacks, G. (2020). How Coca-Cola Shaped the International Congress

on Physical Activity and Public Health: An Analysis of Email Exchanges between 2012 and 2014. International journal of environmental research and public health, 17(23), 8996. https://doi.org/10.3390/ijerph17238996


Marketing Strategies in Healthcare Organizations


What nonprofits can learn from Coca-Cola

In the video, Melinda Gates talks about the marketing strategies Coca-Cola uses to reach even the most remote parts of the world, and the success that they have had with this.  How can these strategies be applied to health care?  What important areas of health care in particular would you want to focus on using these strategies?

Melinda Gates: What nonprofits can learn from Coca-Cola | TED Talk

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